Quirks Article: A Choice In the Matter


Matthijs Visser recently published an article in Quirks Magazine, called "A Choice in the Matter". This article illustrates the importance of offering choice in method for survey participants to respond to surveys, and how offering this choice increases response rates, particularly among harder to reach segments such as youth.    Read the full article here.

Matthijs presented this at the Market Research in the Mobile World conference in Chicago May 27th, 2014.