News & Views


Last summer, Sports Illustrated writer Richard Deitsch sent out a Tweet asking people to share a photo of the best moment of their lives. The response was overwhelming and covered by many of the mainstream media outlets. Wedding pictures, pictures of moms and dads holding their first child, miraculous hospital recoveries, and many other occasions passed the scene. What struck me though was that all the pictures followed three main themes: love, family, and health.

In today’s society where 70% of Canadians and 90% of Americans have a mobile phone , having a survey which is just as easy to complete on a tablet or smartphone is of equal importance to the experience of completing one on a desktop or laptop had traditionally been for those wishing to conduct web-based marketing research.

A question that regularly comes up on NPS programs pertains to the availability of NPS benchmarks. Over the course of the many NPS programs that Advanis has conducted over the years, we have found that there are many things that impact the NPS score, including:

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