Optimize your product pricing: Risk

Research and experience suggest that every product has its day. Not all products are commoditized, of course: some are able to sustain healthy profit margins through continued innovation and evolution. The scarcity of others guarantees a supply side shortage which will keep prices high. But for many products there is a golden age - a time when they command their biggest price premium.

This golden age is the time to extract maximum value from your research, development and marketing efforts. If you fail to capture the full value of your product development efforts here, you risk stalling your growth now and, more importantly, in the future, as you may leave yourself critically short of funds for R&D on your next-generation of products.